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Category Archives: Branding
A Guide to Promoting and Using Your .Brand TLD
The application period for ICANN’s new TLD program opens in January 2012, but already many brands have announced or considered plans for their own .brand TLD. The new TLD program has faced many harsh critics, but despite the protests of … Continue reading
Posted in Branding, nTLDs
Tagged Branding, brands, communication, ICANN, newdomains, online reputation management, social media
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Domains Are Online Assets for Your Small Business
When your small business goes online, the first thing to do is find a good domain name. Most people would choose the name of their business. Let’s say your business is a baking company called Hannah’s Homemade Goodness. When you … Continue reading
Ben Crawford: Why Trademark Owners Are Acquiring Their .Brand TLDs “Defensively”
By: Ben Crawford, CEO of CentralNic Although few have publicly announced their intentions at this stage, hundreds of forward-looking companies are planning to acquire .brand TLDs corresponding to their trademarks. It is usually the marketing and corporate budgets that will … Continue reading
Kevin Murphy: Canon’s sexy reason for .canon?
This post originally appeared on Kevin Murphy’s DomainIncite.com and is reproduced with kind permission by the author. Canon made headlines and gave a small amount of momentum to the idea of “.brand” top-level domains when it announced, a year ago, … Continue reading
Posted in Branding, Guest Posts, nTLDs
Tagged intellectual property, names, nTLD, online reputation management
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Naming Your Company or Brand
Recently, I wrote about the steps you can take to register your brand presence if your brand or name is already taken. This week, let’s take a step back and talk about how to choose a name in the first … Continue reading