Category Archives: Branding

Online Reputation Management Advice From the Expert

Posted on June 28, 2010 by Kate E. Hutchinson

When it comes to managing your online reputation management, personal branding expert Dan Schawbel says the first move is to register your domain name. “This will help you protect yourself from others who may share the same name as you. … Continue reading →

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What To Do If Your Name Has Been Taken

Posted on June 21, 2010 by Kate E. Hutchinson

When beginning a commercial enterprise, one of the most important steps to undertake is to choose a suitable name for your company. It can take days, weeks or months to choose the ideal name, factoring in what you do, what … Continue reading →

Posted in Branding, Company, Domains, namecheck | Leave a comment

Online Reputation Management Tactics

Posted on June 3, 2010 by Kate E. Hutchinson

Oscar del Santo has written a marvelous piece about online reputation management (ORM), specifically about the worst behavior of online reputation managers. According to del Santo, the “Dark Side” tactics of ORM include: Astroturfing – planting polished press releases about … Continue reading →

Posted in Branding, Domains, Online Reputation Managment | Tagged , , , | 6 Comments